Moderator: Tex
Dub Star wrote:BRA BOYS vs. OURs
http://www.youtube.com/watch?v=dFKAzlNcC3o
Good fight and they win, but not with out taking some beatings. Gnarly!
DIY publicity
So the truth has come out. The YouTube video of the bride cutting her hair off an hour before her wedding was not real, just an extremely well acted story of a psychotic episode.
And that, as Martha Stewart would say, is a good thing.
For those of you who missed it, the hair care brand Sunsilk was behind "Bride Has Massive Hair Wig Out," which received more than 2 millions views and broke the top 100 viewed clips on the Web site. The six-minute video shows three bridesmaids, one holding the camera, celebrating with champagne in a hotel room. The bride Jodi enters not so fresh from the hair salon, drops to the floor screaming and then runs to the bathroom mirror. Her attendants try calming her down, invoking the name of the groom, Kevin, but Jodi grabs a pair of scissors and hacks away while her attendants scream. Realizing what she's done, she screams at her attendants for not stopping her.
"shite, her hair's in the toilet," one says.
"You'll look back on this and laugh someday," one offers.
The video ends with Jodi's rage turning on the camera. I had heard the video was a fake by the time I saw it. But if it were real, I'd like to think the girl with the camera would have put it down and stopped the bride's self-destruction. To actually train a camera on your friend's wedding day meltdown and then post it for millions of people to watch would be incredibly vicious and cruel.
How Sunsilk builds its brand from the video isn't clear since there's no mention of the name in it. The Web site Adrants Daily actually reported that Sunsilk pulled out of the project at the last minute though the reason has not been made public. The same week the fake freak out was exposed Turner Broadcasting's guerilla marketing campaign in Boston for the "Aqua Teen Hunger Force" cartoon led to a terrorism scare that shut down highways, bridges and tunnels. Turner has agreed to pay the city of Boston $2 million to make up for the episode, though marketing experts agree that the national publicity resulting from the whole thing was worth far more.
Welcome to the new age of guerilla marketing where the joke is always on us. As for Jodi Behan, the 22-year-old Toronto college student featured in the Bridezilla video, she really did cut off her own hair and one of her bridesmaids is her real life sister, but that's it for the truthful elements of the video. The four women involved in the video enjoyed giving interviews on U.S. and Canadian national network shows last week. And their video has spawned other spoofs, including one where the groom Kevin freaks out with a magic marker coloring hair and a beard on his clean-shaven face and head.
Ingrid Haas, who scripted and filmed the video, told Canada's largest national daily newspaper The Globe and Mail that "If there's one thing I learned in theater school, it's that no one's going to come knocking on your door - you have to do it yourself."
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